Your website gets 10,000 visitors a month and converts 47 of them. That's a design problem.
We build marketing-first websites designed to convert visitors into pipeline, not just look good in a Figma file. Every site ships with mobile-first design, SEO foundations, conversion tracking, and a sub-3-second load time.
Most websites are built by developers who don't understand marketing.
A beautiful site that doesn't convert
Bounce rate 72%. Average session 48 seconds. Three contact form submissions a week from 8,000 monthly visitors. The site was designed for aesthetics, not for the buyer's decision process — no conversion architecture, no strategic CTA placement, messaging about your company instead of your customer's problem.
Slow, broken on mobile, and invisible to Google
Your Lighthouse score is 43. Your mobile layout breaks on half the screen sizes that matter. Page load time is 6.2 seconds — and Google's own data shows 53% of mobile users leave if a site takes more than 3 seconds. Meanwhile, you are paying for SEO content that sits on a site with no technical foundation: missing meta tags, no structured data, broken internal linking, images that have never been compressed. Every rupee you spend on content is partially wasted until the technical layer is fixed.
A redesign that took six months and still isn't right
You engaged an agency nine months ago. Eight-week estimate. You're now on revision fourteen of the homepage, the developer keeps asking for content you haven't written, and the timeline has slipped three times. The root cause is the same every time: nobody defined the information architecture, messaging hierarchy, or conversion goals before opening Figma. The project started with design instead of strategy, and now everyone is iterating on execution without a clear destination. Each revision costs you time, goodwill, and money, and you still don't have a site that closes deals.
Strategy first. Design second. Ship on schedule.
Every website engagement starts with your buyer's journey, not your brand guidelines. We define what the site needs to achieve before we design a single page, then build it fast, test it thoroughly, and launch it with tracking in place.
Discovery & Strategy
Days 1-3
We define the website's job: who it serves, what actions it should drive, and how success is measured. We audit your current site (if one exists), analyze your top 3-5 competitors' sites, map the buyer journey from first visit to conversion, and define the information architecture, messaging hierarchy, and page-by-page conversion goals. Every design and development decision flows from this document.
Deliverable: Website strategy document with buyer journey map, information architecture, content hierarchy, competitor analysis, and conversion goals per page
Design
Days 4-10
We design mobile-first, then scale up. Every page is built around a single conversion objective, not decorated with stock photos and vague CTAs. You will see high-fidelity designs for every page, review them in a structured feedback session, and approve before we write a line of code. Design includes responsive behaviour for mobile, tablet, and desktop, micro-interactions that guide attention, and a component system for visual consistency across every page.
Deliverable: High-fidelity designs for every page (mobile + desktop), component library, interactive prototype for review
Development
Days 11-20
We build on the platform that fits your needs. Next.js for performance-critical sites that need programmatic SEO and dynamic content. Webflow for marketing sites your team needs to update without a developer. Framer for landing pages and microsites that need to ship fast. Shopify for e-commerce. Every build includes mobile-first responsive implementation, SEO foundations (meta tags, structured data, sitemap, robots.txt), GA4 and conversion tracking setup, lead capture forms with CRM integration, image optimization and lazy loading for sub-3-second load times, and accessibility compliance (WCAG 2.1 AA).
Deliverable: Fully built website on staging environment, 90+ Lighthouse score, sub-3-second load time, all integrations connected
QA & Launch
Days 21-25
We test across every device and browser that matters for your audience. We run through a 200+ point QA checklist covering functionality, performance, responsiveness, accessibility, and SEO. We fix every issue before launch, not after. Launch includes DNS configuration, SSL setup, redirect mapping from your old site (no lost SEO equity), and verification that all tracking is firing correctly.
Deliverable: Production-deployed website, QA report, redirect map, tracking verification report
Post-Launch Support
Week 1 after launch
One week of included post-launch support to catch anything that surfaces with real-world traffic. We monitor site performance, fix any issues that emerge, verify conversion tracking is capturing data correctly, and submit the sitemap to Google Search Console. You also get a recorded training session on how to update content, publish blog posts, and manage your site independently.
Deliverable: Performance monitoring report, content management training (recorded), Google Search Console submission
Discovery & Strategy
Days 1-3
We define the website's job: who it serves, what actions it should drive, and how success is measured. We audit your current site (if one exists), analyze your top 3-5 competitors' sites, map the buyer journey from first visit to conversion, and define the information architecture, messaging hierarchy, and page-by-page conversion goals. Every design and development decision flows from this document.
Deliverable: Website strategy document with buyer journey map, information architecture, content hierarchy, competitor analysis, and conversion goals per page
Design
Days 4-10
We design mobile-first, then scale up. Every page is built around a single conversion objective, not decorated with stock photos and vague CTAs. You will see high-fidelity designs for every page, review them in a structured feedback session, and approve before we write a line of code. Design includes responsive behaviour for mobile, tablet, and desktop, micro-interactions that guide attention, and a component system for visual consistency across every page.
Deliverable: High-fidelity designs for every page (mobile + desktop), component library, interactive prototype for review
Development
Days 11-20
We build on the platform that fits your needs. Next.js for performance-critical sites that need programmatic SEO and dynamic content. Webflow for marketing sites your team needs to update without a developer. Framer for landing pages and microsites that need to ship fast. Shopify for e-commerce. Every build includes mobile-first responsive implementation, SEO foundations (meta tags, structured data, sitemap, robots.txt), GA4 and conversion tracking setup, lead capture forms with CRM integration, image optimization and lazy loading for sub-3-second load times, and accessibility compliance (WCAG 2.1 AA).
Deliverable: Fully built website on staging environment, 90+ Lighthouse score, sub-3-second load time, all integrations connected
QA & Launch
Days 21-25
We test across every device and browser that matters for your audience. We run through a 200+ point QA checklist covering functionality, performance, responsiveness, accessibility, and SEO. We fix every issue before launch, not after. Launch includes DNS configuration, SSL setup, redirect mapping from your old site (no lost SEO equity), and verification that all tracking is firing correctly.
Deliverable: Production-deployed website, QA report, redirect map, tracking verification report
Post-Launch Support
Week 1 after launch
One week of included post-launch support to catch anything that surfaces with real-world traffic. We monitor site performance, fix any issues that emerge, verify conversion tracking is capturing data correctly, and submit the sitemap to Google Search Console. You also get a recorded training session on how to update content, publish blog posts, and manage your site independently.
Deliverable: Performance monitoring report, content management training (recorded), Google Search Console submission
A website that works as hard as your sales team.
Strategy & Design (Days 1-10)
- Website strategy document with buyer journey map, information architecture, and conversion goals
- Competitor analysis of 3-5 sites with actionable differentiation recommendations
- High-fidelity designs for every page (mobile and desktop) with interactive prototype
- Component library and design system for visual consistency
Development & QA (Days 11-25)
- Fully built website on your chosen platform (Next.js, Webflow, Framer, or Shopify)
- Mobile-first responsive design across all breakpoints
- SEO foundations: meta tags, structured data, sitemap, robots.txt, internal linking
- GA4 + conversion tracking configured and verified
- Lead capture forms integrated with your CRM
- 90+ Lighthouse score across Performance, Accessibility, Best Practices, and SEO
- Sub-3-second page load time on mobile
Launch & Post-Launch (Week 1)
- Production deployment with SSL, DNS, and redirect mapping
- 200+ point QA report across devices and browsers
- Content management training session (recorded)
- Google Search Console setup and sitemap submission
- 1 week of post-launch monitoring and bug fixes
We build the site. These services extend its impact.
A good website is a starting point. These services extend what it can do for you.
SEO strategy, content marketing, and ongoing organic growth
We build every website with SEO foundations, but an ongoing SEO and content strategy that drives traffic month over month is a separate engagement with its own roadmap.
SEO & Organic GrowthPaid media, demand generation, and performance marketing
Once your site converts, you'll want to drive qualified traffic to it. Paid media strategy, campaign management, and landing page optimization for ad traffic are handled separately.
Marketing Strategy & ExecutionCustom AI tools, chatbots, or intelligent features beyond standard lead capture
If you want an AI-powered chatbot, dynamic personalization, or any custom-built intelligent feature on your site, that's scoped as a development engagement.
Custom AI Tool DevelopmentOngoing website management, A/B testing, and conversion rate optimization
Post-launch improvements — iterating on landing pages, running CRO experiments, updating the site as your product or positioning evolves — are available on a monthly retainer. We hand you a site you can manage yourself; ongoing optimization is a separate conversation.
Growth & Marketing OperationsThe right engagement for the right stage.
Right for you if
- You are a mid-market company whose website does not match the quality of your product or the maturity of your brand, and you are losing deals because of it. Prospects visit your site, do not understand what you do, and leave.
- You need a website that generates pipeline, not just 'looks professional.' You want conversion tracking, lead capture, and a site structure that supports your sales process, not a portfolio piece for a design agency.
- You have been burned by a web project that took too long, cost too much, or delivered something you cannot update without calling a developer. You want a fast, structured engagement with a clear scope and a site you can manage yourself.
Not right if
- You need a complex web application with user authentication, dashboards, or transactional features. Software development is a different engagement — talk to us about our Custom AI Tool Development service instead.
- You are looking for the cheapest possible website. Template sites on Wix or Squarespace serve that need. Our engagements are for companies where the website is a real driver of revenue and the cost of a poor site is measured in lost deals.
Websites built for business outcomes, not design awards.
Problem
A SaaS company with a strong product and 200+ paying customers had a website that looked like it was built in 2019. Bounce rate was 68%, the pricing page had no social proof, and the 'Request Demo' form asked for 11 fields. Organic traffic was growing from their content efforts, but the site was leaking conversions at every stage.
What we did
Redesigned the entire site on Next.js with a conversion-first architecture. Restructured the homepage around customer outcomes instead of feature lists. Reduced the demo request form to 4 fields. Added social proof strategically (logos, metrics, case study snippets) at every decision point. Built comparison pages targeting competitor search terms. Implemented structured data for rich snippets.
Outcome
Demo request conversion rate increased from 0.4% to 2.1% within 60 days. Bounce rate dropped to 41%. Organic traffic increased 35% in 90 days due to improved technical SEO and structured data. Site load time reduced from 5.8s to 1.9s.
Problem
A management consulting firm with INR 40 Cr in revenue had no website presence that matched their market position. Their site was a five-page WordPress template that hadn't been updated in two years. Partners were embarrassed to share the URL with prospects. All new business came through referrals. The website generated zero inbound leads.
What we did
Built a 12-page marketing site on Webflow: homepage, 4 service pages with detailed methodology sections, 3 industry pages with sector-specific case studies, an insights hub, team page, and contact page. Every service page was structured around the buyer's problem, not the firm's capabilities. Included a gated insights section to capture email leads.
Outcome
The site generated its first inbound lead within 2 weeks of launch. Within 6 months, inbound inquiries accounted for 15% of new pipeline, up from zero. Average time on site: 3 minutes 40 seconds, up from 52 seconds on the old site.
Problem
A premium D2C brand doing INR 25 Cr in annual revenue on marketplaces wanted to shift 30% of sales to their own website to improve margins and own the customer relationship. Their existing Shopify site had a 1.2% conversion rate and an average order value of INR 2,800.
What we did
Rebuilt the Shopify storefront with a custom theme optimized for conversion: streamlined product pages with benefit-led copy, urgency and social proof elements, a simplified checkout flow (reduced from 5 steps to 3), smart cross-sell recommendations, and a post-purchase email sequence integrated via Klaviyo. Added performance optimizations that brought load time from 4.5s to 2.1s.
Outcome
Conversion rate increased to 2.8% within 90 days. Average order value increased to INR 3,400 through cross-sell implementation. Direct-to-site revenue reached 22% of total sales within 6 months, on track for the 30% target.
What a website engagement looks like end to end.
Demo requests increased 425%, bounce rate cut by 40%
A B2B SaaS company with 200+ customers and strong organic traffic engaged us because their website was converting at 0.4%, well below the 2-3% benchmark for their category. The discovery phase revealed the core issues in two days: the homepage led with a feature list instead of customer outcomes, the demo request form had 11 fields (creating real friction), there was zero social proof above the fold, and the mobile experience was broken on key pages. We spent days 4-8 on design, restructuring every page around a single conversion objective. The homepage was rebuilt around the question the buyer arrives with ('How do I solve X?'), not the answer the company wants to give ('We have features A, B, C'). Social proof (customer logos, usage metrics, case study snippets) was placed at every friction point. The build ran days 9-18 on Next.js. We shipped with a 94 Lighthouse score, 1.9-second load time, structured data for 12 page types, and GA4 event tracking on every CTA. QA and launch took 4 days. Within 60 days of launch, demo request conversion rate hit 2.1%. Organic traffic grew 35% in 90 days from improved technical SEO. The site went from a liability to the company's top-performing sales channel.